About
From the inside of publishing
to the inside of your campaign
I spent ten years as a Marketing Manager at HarperCollins, working on hundreds of
book launches across nonfiction categories. I saw, over and over, the same pattern:
brilliant books with real, hungry audiences that never found each other because the
marketing stopped at ads, press releases, and influencer outreach.
I later worked as a Growth Marketing Manager at Intuit, where I learned how to think
in systems — audience segmentation, funnels, and the kind of outreach infrastructure
that compounds rather than expires. I built Book Marketing Strategist & Author Coach
work around a simple belief: nonfiction authors don't need more noise, they need to be
introduced, personally, to the exact rooms their book belongs in.
Today I work with a deliberately limited number of nonfiction authors at any one time,
and I reach out to many of my clients directly myself. Every relationship runs primarily
through email — documented, accountable, and easy to revisit at any point in the campaign.
Specialization
Nonfiction only. I don't split focus across fiction, genre, or general consumer
brands — every method I use is built specifically for nonfiction authors and the
professional, academic, and community audiences who read them.
Limited Roster
I work with a select number of authors at a time, by design. A campaign built for
you, not adapted from a template built for someone else.
Direct Outreach
I personally reach out to authors I believe in. If you're hearing from me first,
it's because I've already seen something in your work worth building a campaign around.
Email-First
Every project is handled professionally through email. It keeps the relationship
documented, the decisions traceable, and both of us accountable to what was agreed.
